Humanely. Naturally. Needs-based. 

A natural and healthy diet beyond the industrial diet is based on the so-called "prey concept". The idea that healthy food should be based on the natural diet of the dog is not new - Healthy food consists of the ingredients that a dog would find in nature: high-quality muscle meat, high-fiber fruits and vegetables, rumen and stomachs, offal and raw bones. These are the components of a species-appropriate diet, which can be tailored individually to each dog according to need. The best feed with these natural raw materials is made using market-fresh ingredients


Unlike conventional industrial dry food, our dry barf is neither extruded nor cold pressed. But so gently air and freeze-dried that the vital vitamins and minerals of the origin ingredients are preserved