Brands we Love and Trust
We are passionate about the well-being of your pets, and is dedicated to providing you with the best products and services. We source ethically and responsibly for brands that are either clinically or scientifically proven, to brands that uses quality ingredients, and to ensure the highest quality and safety of the products that we offer, deserving of our own pets, and yours. Let us help you provide the best care for your pets.
Give your pets the gift of vitality with 100% natural Canadian seal oil—packed with omega-3 goodness and a powerhouse ingredient their bodies will thank you for: DPA. Unlike standard fish oils, seal oil contains not just DHA and EPA, but also Docosapentaenoic Acid (DPA)—a rare and incredibly potent omega-3 fatty acid that’s up to 10 times more effective than EPA at boosting anti-inflammatory benefits and enhancing overall omega-3 levels in the body.
Why does that matter? DPA amplifies the health impact of both DHA and EPA, making it the ultimate trio for your pet’s joint health, cognitive function, skin, and coat. And because it comes from a fellow mammal, seal oil is naturally easier for your cat or dog to digest and absorb—no fishy aftertaste or tummy trouble!
Just a spoonful added to their daily meals, and you’ll notice a real difference. Think puppy zoomies and kitten leaps all over again—plus a shiny, healthy coat that makes them look as adorable as ever.
With the unique power of DPA-rich seal oil, your pets will feel their best—and you’ll feel great knowing you're giving them the healthiest support nature can offer.
Green Juju was created by Kelley Marian in January 2014 watching her once-lively yellow lab, Bailey, struggle as a result of a cancer diagnosis the previous fall. Given Bailey’s condition at that time – struggling with a weak immune system and difficulty recovering from the biopsy – Kelley couldn’t see putting her through major surgery. Given few choices for conventional treatment, Kelley initially opted to treat her holistically.
Around that time, Kelley had been striving to overcome her own health issues with juicing and whole foods, so she decided to try the same approach with Bailey. Thanks to a raw diet, healthy fresh greens, plus Chinese herbs and acupuncture, Kelley watched Bailey transition to a healthy, happy and stronger dog. With the help of a canine nutrition specialist and after consulting with holistic and conventional veterinarians, Bailey’s fresh greens soon became known as Green Juju.
Protektin42™, Protektin30™ and Protektin42+K™ is an award-winning prebiotic formula that is clinically proven to stop the growth of destructive, disease-causing bacteria while growing beneficial, protective bacteria essential for dental health.
It targets the root cause of dental disease, even below the gumline. Containing 100% human-grade ingredients, it neutralizes dangerous bacteria by starving them of sugar and strengthens protective bacteria essential for a healthy mouth - targets the root cause of bad breath and dental disease, every time your dog drinks.
Our prebiotic technology was originally developed for humans, so our products are human-tested and pup-approved. Safe for cats, too!
Friends & Family Pet Food Company is a next-generation pet nutrition brand dedicated to redefining how we feed our pets. Using cultivated (cell-based) meat and seafood, the company creates high-quality, clean, and nutrient-rich food and treats designed to support pets’ health, longevity, and overall well-being. By focusing on functional nutrition, Friends & Family aims to enhance digestion, strengthen immunity, and promote longer, healthier lives for pets.
Committed to sustainability and innovation, the company offers an alternative to traditional animal agriculture by producing protein with significantly lower environmental impact—without compromising on quality or safety. Friends & Family Pet Food Company brings together science, ethics, and care to deliver a new standard in pet nutrition for modern pet families.
It all started with a Special Bond...
In The Beginning, I Didn’t Plan On Getting Into The Pet Business. I Just Wanted To Help My Dog Tony.
In Germany where I lived, I would pull him along on walks and he’d often resist. However, every time he saw a skateboard he wanted to ride it. So one day I bought a skateboard for him to try, and he loved it. He wasn’t the most skilled skateboarder at first but he rode everyday and became quite good. Until one day I noticed he was having shoulder pain and crying at night. I diagnosed it to be joint pain and created a collagen-building formula from my tissue bioengineering research. It had worked to help my horses’ arthritis, and after I put it in Tony’s food I noticed a day by day improvement in his energy and agility. Soon Tony was back skating and this made everyone HappyAgain.
Founder and CEO
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